See you next year!

Agenda



Track Themes

The infrastructure for your customer data is the backbone of your business. Get detailed advice from engineering and product experts on how they built their stack for optimal scale, efficiency, and accuracy.

The best companies put their customers first. Hear from leading growth experts about how to use your first-party customer data to deliver the experiences that will delight your customers and propel your business.

08:30 AM
Breakfast & Registration
09:30 AM
Opening Remarks
09:40 AM
Keynote: Customer-obsessed companies demand Customer Data Infrastructure
Peter Reinhardt, CEO @ Segment
Tido Carriero, VP of Engineering, Product and Design @ Segment
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09:40 AM
Keynote: Customer-obsessed companies demand Customer Data Infrastructure
The most inspiring and successful companies put their customers first. In today’s digital world, actually achieving customer-first outcomes hinges on the effectiveness of your data infrastructure. Simply collecting customer data is not enough. You need the right infrastructure to turn the mass of raw data you collect into the deep customer knowledge that’s required to deliver the product and marketing experiences customers demand. In this year’s Synapse keynote, Segment’s CEO and its Vice President of Engineering and Product will detail the changing forces in today’s market that require all companies to rethink how they approach customer data. During the presentation, Segment will also unveil its latest product to the world.

Peter Reinhardt

CEO

Peter is co-founder and CEO at Segment. He grew up in rainy-cloudy Ballard (the Norwegian neighborhood in Seattle), is peeved by the continuous California sun, eats one to two pounds of cheese every week, and loves math and physics. Before Segment, Peter dropped out of MIT Aerospace Engineering as an undergraduate (where he was roomed with Calvin and Ilya). He geeks out on space-related things like satellites, astronomy, and rockets. Peter is married to his college sweetheart, Erika, who is also an MIT engineer. She led an engineering team at Planet, co-founded voteplz.org, and now leads an engineering team at Stripe. They have a son, Miles, who was born in 2018, and they travel often to see and learn new things—most recently to Ireland and Mongolia!

Tido Carriero

VP of Engineering, Product and Design

Tido leads the Engineering, Product, and Design teams at Segment. Prior to Segment, he led the Product Engineering organization at Dropbox and was an early member of the Facebook Ads team before that.
10:30 AM
Build or buy… maybe both? Bringing on a Customer Data Platform
David Marble, Group Product Manager @ Intuit
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10:30 AM
Build or buy… maybe both? Bringing on a Customer Data Platform
Tracking, identity graphs, and CDPs, oh my! Most companies know they should harness the power of customer data to grow their businesses, but figuring out which systems to build or buy and how to tie them together can be daunting. In this talk, David Marble, Group Product Manager at Intuit, will explore mental models and practical advice for understanding customers and personalizing their experiences.

David Marble

Group Product Manager

Dave's passion is building products and organizations that improve quality of life for many people. He leads data product and marketing technology for QuickBooks, Intuit's small business division. Recent projects have included redesigning user behavior tracking across multiple products, a company-wide unified customer data platform, self-serve marketing campaign tools, a multi-channel notification platform, and ML-powered targeting and personalization. A fan of wearing any hat that fits and stretching to fill a few more, Dave has worked as a door-to-door salesman, hardware and software engineer, mobile app product manager, consultant, law clerk, nonprofit director, and startup founder.
10:30 AM
User-generated content as a driver for growth and product innovation
Seth Bindernagel, Senior Director, Growth Marketing @ Strava
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10:30 AM
User-generated content as a driver for growth and product innovation
User-generated content is more than just a growth hack for Strava—it is the foundation of its feedback loop, fueling both user acquisition and product innovation. Seth Bindernagel, Senior Director of Growth Marketing, will illuminate the three key ingredients of Strava’s virtuous growth cycle: 1) Strava encourages its users to share its content to external networks; 2) user-generated content attracts new customers; and 3) Strava onboards new customers specific to the UGC that attracted them, creating more new high-quality customers. Learn how this process helps Strava gain a better understanding of its user base and how it helps guide the product innovation that fuels this cycle.

Seth Bindernagel

Senior Director, Growth Marketing

I lead the growth marketing efforts at Strava and have worked in product and marketing roles for the past 15 years in the Bay Area. I love Cleveland Sports.
11:00 AM
Evolving your data strategy at a high-growth startup
Bryan Mahoney, CTO @ Glossier
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11:00 AM
Evolving your data strategy at a high-growth startup
Glossier, a digitally native beauty brand, has experienced massive growth over the past three years and now serves millions of users. As Glossier updated its technology stack, developed new digital experiences, and added tools for marketing and analytics, the engineering and data teams realized they needed to revamp their approach to data tracking to ready the platform for the next round of scale. Hear from CTO Bryan Mahoney about Glossier’s experience refactoring every event they tracked while keeping reports up and running, as well as the lessons they learned along the way. He’ll share the process Glossier followed to get internal alignment on user metrics, naming conventions, and implementation specs, and how that drove confidence in their customer data company-wide.

Bryan Mahoney

CTO

Bryan started his career in Montreal, pursuing a degree in Finance and Entrepreneurship at McGill University. In 1998, during his sophomore year, he founded Dynamo, a digital design company where he would later manage a team of 30 people. Over the course of nearly 20 years, Dynamo established itself as a go-to partner for venture-backed startups in the e-commerce space, including brands like Blue Bottle Coffee, Samsung, The Honest Company, and Glossier. After Glossier launched in 2014, Bryan was tasked with helping the New York-based company build out its own in-house technology team. He ended up taking on the job himself and now serves as their Chief Technology Officer. At Glossier, Bryan’s focus has shifted to overseeing an international team of developers and data scientists as they work to create a forward-thinking experience for customers and build a technology infrastructure from the ground up. He lives with his wife and daughter in New York City.
11:00 AM
Fireside chat with Andrew Chen on how to drive rapid growth
Andrew Chen, General Partner @ Andreessen Horowitz
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11:00 AM
Fireside chat with Andrew Chen on how to drive rapid growth
Andrew Chen, industry-leading growth thought leader, will be sitting down for a fireside chat to discuss the data-backed best practices for growth that he’s applied to multiple successful companies, including Uber. As a practitioner-turned-investor for Andreessen Horowitz, Andrew will also share his perspective on how growth organizations evolve throughout a company’s lifecycle and the qualities he looks for in the next billion-dollar companies.

Andrew Chen

General Partner

Andrew Chen, industry-leading growth thought leader, will be sitting down for a fireside chat to discuss the data-backed best practices for growth that he’s applied to multiple successful companies, including Uber. As a practitioner-turned-investor for Andreessen Horowitz, Andrew will also share his perspective on how a growth organization evolves over time at various stages of a company’s trajectory, as well as the qualities that the next billion-dollar companies possess.
11:30 AM
Fireside chat with Josh Reeves on how to scale a high-performing engineering organization
Josh Reeves, CEO @ Gusto
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11:30 AM
Fireside chat with Josh Reeves on how to scale a high-performing engineering organization
Many businesses fail to optimize for the long-term as they scale. In this fireside chat, Gusto CEO and co-founder Josh Reeves explains the CEO's role in product development and how to build a startup into a multi-billion-dollar enterprise by building the products your customers want and need.

Josh Reeves

CEO

Josh Reeves is the Chief Executive Officer and co-founder of Gusto. He leads the company on its mission to create a world where work empowers a better life. Building Gusto to its full potential is a multi-decade mission for him. Gusto exists at the connection between employer and employee, helping over 60,000 companies across America with payroll, health insurance, employee onboarding, HR, and more. Josh was recognized as one of the “Most Admired CEOs” by the San Francisco Business Times in 2016, and he was included in Forbes' "30 Under 30" list in 2012. He holds bachelor’s and master’s degrees in electrical engineering from Stanford University where he was a Mayfield Fellow and a recipient of the Terman Engineering award. Follow Josh on Twitter @joshuareeves.
11:30 AM
Why onboarding is the most crucial part of your growth strategy
Casey Winters, Advisor & Interim VP of Consumer Product @ Eventbrite
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11:30 AM
Why onboarding is the most crucial part of your growth strategy
With user acquisition costs increasing year-over-year, it has never been more important to maximize your paid acquisition investment by engaging new users from day one and retaining them over time. The best way to tackle long-term retention is to focus on onboarding. Why? Most users that churn never got set up correctly in the first place. Casey Winters, advisor and interim VP of Consumer Product at Eventbrite, past growth lead at Pinterest, and first marketing lead at GrubHub, will share best practices for getting in your customers' shoes and building effective onboarding flows.

Casey Winters

Advisor & Interim VP of Consumer Product

Casey Winters is an advisor to top tech companies like Eventbrite, Thumbtack, and Reddit. Casey recently was the growth advisor in residence at Greylock Partners, where he helped startups on their growth strategies and scaling challenges. Prior to Greylock, Casey led growth at Pinterest, helping kickstart international growth. Pinterest recently crossed over 200 million monthly active users. Prior to Pinterest, Casey was the first marketer at Grubhub, helping the company grow from 30,000 users to over 3 million by leading acquisition and retention marketing. Grubhub went public in April 2014 and is now valued at $12.5 billion. Prior to Grubhub, Casey worked in online marketing at Homefinder and Apartments.com. Casey has a BBA in Marketing from Loyola University Chicago and an MBA from Chicago Booth. He blogs at caseyaccidental.com.
12:00 PM
Lunch
01:00 PM
From 36 hours to real-time: Nike’s data strategy
Nick Bergseng, Software Engineering Manager @ Nike
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01:00 PM
From 36 hours to real-time: Nike’s data strategy
Nick Bergseng, Engineering Manager at Nike, will share how Nike is decoupling new data products from a legacy pipeline architecture to enable personalized experiences in real-time. Previously, Nike was bottlenecked by ETL processes that took 36+ hours to produce output for data science and lifecycle marketing teams. This session details how Nike decoupled its stack to serve the athlete in real-time.

Nick Bergseng

Software Engineering Manager

Nick is a technical leader and application developer at Nike with a passion for building solutions. He currently leads teams in creating products and services.
01:00 PM
Digital distribution 2.0: How Anheuser-Busch InBev delivers beer all over the world
Kurt Williams, Global Product Management Lead @ Anheuser-Busch
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01:00 PM
Digital distribution 2.0: How Anheuser-Busch InBev delivers beer all over the world
Kurt Williams, Anheuser-Busch InBev’s Global Head of Product Management, will reveal how the world’s largest brewer built an app to simplify the customer experience for retailers around the world. Learn how AB InBev is transitioning the entire B2B sales process from offline to online, and how it leverages data to understand retailers across all touch points.

Kurt Williams

Global Product Management Lead

Kurt Williams serves as the Global Head of Product Management for e-commerce at Anheuser-Busch InBev. In his role, Kurt oversees user research, design, and product management activities for AB InBev's B2B e-commerce platforms and their 500,000+ users. During his time at AB InBev, Kurt has led the adoption and operationalization of behavioral data across the company's local operations. Prior to AB InBev, Kurt was a Product Manager at XO Group Inc. He holds a bachelor's degree from Columbia University.
01:30 PM
Engaging visitors across Meredith’s media properties
Kerry Doyle, Director of BI Audience Insights & Analytics @ Meredith
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01:30 PM
Engaging visitors across Meredith’s media properties
Learn how Meredith, owner of Time, Sports Illustrated, and People, leverages a massive scale of data to generate actionable insights for all business units across its digital properties. In this session, Kerry Doyle will cover the technical hurdles her team faced when trying to integrate tools and unify customer data from multiple digital properties into a single first-party infrastructure. She’ll also discuss the data outputs and solutions her team produced as a result of data unification in the company.

Kerry Doyle

Director of BI Audience Insights & Analytics

Kerry Doyle is the Director of BI Audience Insights & Analytics at Meredith Corporation (previously Time Inc.). Responsible for digital brand analytics, data capture, and downstream data dependencies for 57 brands comprising 150 million monthly unique visitors. Kerry is tasked with driving strategic insights through streamlined data architecture across all of Meredith’s digital properties. Kerry holds a Master of Sciences in Media Management from The New School.
01:30 PM
Making safe bets with good data: Build the products you know customers want
Jaime DeLanghe, Product Lead @ Slack
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01:30 PM
Making safe bets with good data: Build the products you know customers want
Customer insight is the foundation of any good product development process. With it, you can build the products your customers want and need (the two can be different!) to propel your business forward. Without data, you run the risk of wasting valuable engineering resources building products that never catch on. In this session, Jaime DeLanghe will talk about how Slack approaches this challenge and has managed to build one of the most well-adopted collaboration tools in recent history.

Jaime DeLanghe

Product Lead

Jaime DeLanghe leads product for Search, Learning, and Intelligence at Slack, where she works with engineers, designers, and machine learning specialists to help improve your return on communication with Slack. Before joining Slack, Jaime led several product teams at Etsy. In her most recent role there as Product Director, Trust and Confidence, she worked to make buying handmade goods as stress-free as buying toilet paper—but a lot more fun. Jaime graduated from Wesleyan University with a BA in English Literature and has since devoted her time to building software that makes it easier to communicate on the internet.
02:00 PM
How the evolving security and privacy landscape affect your stance on data protection
Coleen Coolidge, Head of Security @ Segment
Caroline Wong, VP, Security Strategy @ Cobalt.io
Charles Nwatu, Director of Security @ StitchFix
Fredrick Lee, Head of Information Security @ Square
Mari Heiser, Distinguished Engineer and Security CTO @ IBM
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02:00 PM
How the evolving security and privacy landscape affect your stance on data protection
To be successful, companies need to become more proficient with their data strategy. If it’s done well, it becomes much easier to protect their customers’ privacy. Coleen Coolidge, Segment’s Head of Security, will moderate a panel on what businesses are doing to prepare. Join Coleen to learn why being thoughtful and strategic about data collection will not only help you protect your customers’ privacy but also could serve as a competitive advantage in today’s evolving security and privacy landscape.

Coleen Coolidge

Head of Security

Coleen Coolidge is Head of Security at Segment in San Francisco, where she builds holistic security and trust programs to protect customer data. Previously, she did the same at Twilio (pre-IPO and post-IPO) as Senior Director of Trust and Security. She's also served in security leadership positions at more traditional enterprise companies like First American Title and CoreLogic in Southern California. Coleen's goal is to advance the security culture past “just having some infrastructure people do it” to creating a comprehensive program where everyone in the company takes ownership to improve the company’s security posture year over year.

Caroline Wong

VP, Security Strategy

Caroline Wong is the Vice President of Security Strategy at Cobalt.io. Caroline’s close and practical information security knowledge stems from broad experience as a Cigital consultant, a Symantec product manager, and day-to-day leadership roles at eBay and Zynga. She is a well-known thought leader on the topic of security metrics and has been featured at industry conferences including RSA, OWASP, and BSides. Caroline was also featured as an Influencer in the 2017 "Women in IT Security" issue of SC Magazine and has been named one of the "Top Women in Cloud" by CloudNOW. She received a 2010 Women of Influence Award in the One to Watch category and authored the popular textbook Security Metrics: A Beginner’s Guide, published by McGraw-Hill in 2011. Caroline graduated from U.C. Berkeley with a B.S. in EECS and holds a certificate from Stanford University Graduate School of Business.

Charles Nwatu

Director of Security

Charles is the Director of Security for Stitch Fix. He is responsible for production and corporate security, including assessment, cloud infrastructure design, detection, and response engineering. Charles started his security journey as a detection and response engineer supporting the DoD. Prior to joining Stitch Fix, Charles was at Twilio, where he created and developed their detection and response engineering program. He has also worked on security initiatives and capabilities at McAfee, Intel and LinkedIn. Charles is known for creating and developing teams that drive innovative security capabilities. He believes that security should be “drama free” and is focusing on “doing less better.”

Fredrick Lee

Head of Information Security

"Flee" is the Head of Information Security at Square. He has a history of solving security problems for a range of organizations all the way from large enterprises (Bank of America) to small startups (Twillio). He's experienced in building and leading global security teams and specializes in application security. He's passionate about all things security, but finds time to indulge in other hobbies including road cycling, mountain biking, rock climbing, snowboarding, backpacking, and photography.

Mari Heiser

Distinguished Engineer and Security CTO

Ms. Mari Heiser (pronounced Mary) is an IBM Distinguished Engineer and IBM/OpenGroup master certified architect currently CTO IBM Cloud Security – North America. Mari has over 25 years’ experience in security, governance, risk, compliance, and technical management experience in cloud, security, networks and web technologies. Before joining IBM Cloud, Mari was a member of IBM Security Division where she served in many capacities over 15 years from Security Architect Consultant to Global Competency Leader for Identity and Access Management working with hundreds of customers around the world.
02:00 PM
From insight to acquisition: Why knowing your customers makes finding new ones easier
Ada Chen Rekhi, Founder, COO @ Notejoy
Sean Cummings, VP of Marketing @ Veem
Simon Tisminezky, Head of Growth @ Ipsy
Jamie Quint, Director of Product @ Reddit
Amelia Salyers, Head of Corporate Marketing @ Mixpanel
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02:00 PM
From insight to acquisition: Why knowing your customers makes finding new ones easier
The best growth marketers know that acquisition isn’t a one-size-fits-all game. Smart segmenting and targeted messages make all the difference when it comes to boosting conversion rates and return on ad spend for your digital marketing campaigns. Moreover, getting the post-acquisition experience right is key to keeping those new customers around for the long haul. Learn from these four growth leaders how to leverage customer insight to supercharge your acquisition and retention strategy.

Ada Chen Rekhi

Founder, COO

Ada Chen Rekhi is founder and COO at Notejoy, a collaborative notes app for your entire team. She is an entrepreneur and marketer with over a decade of experience in productivity, SaaS, and data-driven marketing. Most recently, she was Senior Vice President, Marketing at SurveyMonkey, the leading provider of online surveys. Previously, she founded Connected, a contact management startup acquired by LinkedIn in 2011. At LinkedIn, she was responsible for the integration and relaunch of Connected as the new LinkedIn Contacts, and was also a marketing leader for Growth and Sales Solutions. She has also held marketing and product roles at Mochi Media (acquired by Shanda Games) and Microsoft. Ada holds a B.S. in Economics from The Wharton School at the University of Pennsylvania. She writes about marketing and startups at adachen.com and on Twitter @adachen.

Sean Cummings

VP of Marketing

Marketing mastermind and agent of change in digital media, Sean has been seeing into the future where brands, technology, and media intersect—and manipulating the present to get there—for more than two decades. A futurist, he believes in the future and the ability to make our most optimistic and inspired ideas of the future a reality—be it through genetic manipulation, blockchain, AI, or any of the hundreds of other emerging technologies. Sean is Vice President of Marketing at Veem, a global payments company utilizing blockchain to reinvent how small businesses send money. When not hermetically sealed in the digital world, he can be found jumping out of planes, traveling to places with government warnings for tourists, or working on motorcycles. A single dad, Sean lives with his five year-old son in San Francisco.

Simon Tisminezky

Head of Growth

Simon Tisminezky is the Head of Growth at ipsy, the beauty company of the creator movement. Ipsy and its powerful community of creators and members are changing the face of beauty at massive scale. Simon joined ipsy in 2013 when the company had 200,000 members, and has helped the company grow to over three million members. Prior to joining ipsy, Simon was co-founder and CEO of SpeedDate.com, Inc., the world’s first online speed dating company. As CEO, Simon raised over ten million dollars in financing. He grew SpeedDate.com to 20 million users, 60 employees, and $25 million in annual revenue, and facilitated hundreds of marriages. Simon graduated from MIT with a B.S./M.S. in Chemical Engineering and a B.S. in Economics. He also has an MBA from Stanford University.

Jamie Quint

Director of Product

Jamie is the Director of Product for Monetization at Reddit where he helps build product and direct product strategy for Reddit's core business functions and revenue drivers. Prior to joining Reddit, Jamie founded and served as CEO of a Y Combinator-funded company, Interstate Analytics, which developed cutting-edge multi-touch attribution modeling software. Jamie has consulted with companies including Twitch, Everlane, Credit Sesame, and more on product marketing and growth initiatives for his consulting firm, Quint Growth. He is also a growth and monetization advisor for venture capital firm SignalFire.

Amelia Salyers

Head of Corporate Marketing

Amelia leads the corporate marketing team at Mixpanel, which is responsible for telling the story of Mixpanel, its customers, and its community through multiple channels, including Mixpanel's publication "The Signal," data reports, its website, social media, press, and more. Previously, she was the first marketing hire at Inkling, a publishing software startup, where she launched best selling apps for its consumer business and built out the content marketing team for the B2B side. Amelia has a B.A. from Princeton in English Literature (which she contends is a wildly underrated degree for a career in tech).
02:45 PM
Break
03:15 PM
Guarding against failures in a hundred-step pipeline
Calvin French-Owen, CTO and Co-Founder @ Segment
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03:15 PM
Guarding against failures in a hundred-step pipeline
As your data pipeline evolves over time, chances are good that you’ll need to add some complexity to it. You move from two steps to ten, transforms to enrichments, and a whole host of places where you’re pulling data. But when you have a pipeline that’s now tens or hundreds of steps, connecting to thirty different data sources, there’s a much higher chance that something will go wrong. A component will fail, a request will time out, and the pipeline will grind to a halt. When you’re dealing with hundreds of different steps, how do you guard against failure? To solve that problem, we’ve created ctlstore. It’s a new piece of infrastructure which provides edge-level fault tolerance. In this talk, we’ll conduct a deep-dive to show you how it works and how you can apply similar ideas to your own infrastructure.

Calvin French-Owen

CTO and Co-Founder

Calvin is a co-founder of Segment, and works primarily to help build Segment’s back-end infrastructure and data processing pipeline. He previously attended MIT where he studied distributed systems, security, and data structures. When not working out of a coffee shop, he's climbing, running, or biking through San Francisco.
03:15 PM
Automatically identifying intent
Guillaume Cabane, VP of Growth @ Drift
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03:15 PM
Automatically identifying intent
Less than 1% of potential customers come to your website. Half of those who do bounce. Some sign up, and even fewer convert. It’s not a funnel, but a pasta strainer. Guillaume “G” Cabane, Drift’s mad scientist and Vice President of Growth, will share his master plan for surfacing signals on which prospects and customers are most likely to buy, then how to act on those signals to drive growth. Find your future customers before they find you.

Guillaume Cabane

VP of Growth

Guillaume Cabane is the Vice President of Growth at Drift. Prior to joining Drift, he was Vice President of Growth at Segment. In addition to other marketing roles at French companies, Guillaume spent six years at Apple as the Business Development Manager for Europe Online B2B. Outside of work, Guillaume is a startup advisor, husband, father, cheese-eater, and Pastafarian.
03:45 PM
How data science makes Instacart possible
Roberto Medri, Product Strategy @ Instacart
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03:45 PM
How data science makes Instacart possible
Roberto Medri, product strategy at Instacart, will discuss the impact of machine learning on Instacart's core product experience.

Roberto Medri

Product Strategy

Roberto Medri leads consumer products and growth at Instacart. In this capacity, Roberto works closely with design, engineering and business operations across all sides of the Instacart marketplace, to help more and more people can get fresh food delivered to their homes while having a shopping experience that's better than going the grocery store. Before Instacart, Roberto spent multiple years as a data scientist at Wealthfront in Palo Alto and Etsy in Brooklyn. In both cases he was the first data scientist and went on to build a team of data scientists and business analysts. Roberto graduated from the Wharton School in 2011 as a Palmer Scholar. Before that, he worked as a consultant for Bain & Company in Italy, Switzerland, and Ukraine. Roberto was born and raised in Lake Como, Italy. He rides Icelandic horses and builds his own keyboards.
03:45 PM
How Frame.io uses Segment Personas to streamline support and supercharge ad performance
Kyle Gesuelli, Head of Growth @ Frame.io
Kevin Niparko, Product Lead @ Segment
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03:45 PM
How Frame.io uses Segment Personas to streamline support and supercharge ad performance
Your customers don’t see channels; they see your brand. They expect you to remember who they are from one interaction to the next. However, providing that seamless customer experience requires the right data and tight coordination between the end tools you use. Join this session to learn how Frame.io uses Personas to synchronize their marketing messages across channels, improve marketing campaign performance, and streamline support interactions. Kyle will also cover the impressive results his team has been able to achieve by taking a customer-first approach. Kyle will be joined by Kevin Niparko, Lead Product Manager at Segment, who will unveil the latest enhancements made to the Personas product.

Kyle Gesuelli

Head of Growth

Kyle Gesuelli is the Head of Growth at Frame.io, the leading collaboration platform for video teams. Prior to joining Frame.io, Kyle ran growth at Handy—often referred to as the “Uber for home services.” His hands-on experience in marketing, product, and analytics makes him feel right at home in the growth lane. When he’s not deep in SQL queries, product specs, or copywriting, you can find Kyle on a bike, on the road, or in a pool training for his next triathlon.

Kevin Niparko

Product Lead

Kevin is a Product Manager at Segment. Hailing from Baltimore, Maryland, Kevin attended Dartmouth College where he co-founded a mobile-first social network called Shmob. Since joining Segment as the company's first analyst, Kevin has led product teams behind Warehouses, Sources and, most recently, Personas. On the weekends you can find him on a bike ride around San Francisco with his fiancée Alexia or tending to his small but growing bonsai garden.
04:15 PM
AWS building blocks for big data architecture
Rahul Pathak, GM, AWS Database and Analytics Services @ AWS
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04:15 PM
AWS building blocks for big data architecture
Learn from Rahul Pathak, General Manager of Database and Analytics Services for Amazon Web Services (AWS), about how developers are using AWS' services and platforms to tackle analytics and big data at scale.

Rahul Pathak

GM, AWS Database and Analytics Services

Rahul Pathak is the General Manager of Database and Analytics Services for Amazon Web Services (AWS). During his 6+ years at AWS, Rahul has focused on managed data and analytics services. Prior to joining the EMR team, he was the Principal Product Manager for Amazon Redshift, a fast, fully managed, petabyte-scale data warehouse service in the cloud. He has also worked on Amazon ElastiCache, Amazon RDS, and Amazon RDS Provisioned IOPS. Rahul has over twenty years of experience in technology and has co-founded two companies, one focused on digital media analytics and the other on IP-geolocation. He holds a degree in Computer Science from MIT and an Executive MBA from the University of Washington.
04:15 PM
Igniting growth in the enterprise
Peter Ikladious, Director, Growth and User Engagement @ IBM
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04:15 PM
Igniting growth in the enterprise
Large enterprises are focused on growth now more than ever, yet much of what we hear about growth is geared towards startups. Enterprises face unique challenges that require companies to think differently in order to achieve growth at scale. Peter Ikladious, Director of Growth and User Engagement at IBM, will share how he is able to drive growth at one of the world’s largest enterprise companies.

Peter Ikladious

Director, Growth and User Engagement

Peter Ikladious leads IBM's Worldwide Growth and User Engagement teams, who’s mission is to keep users active, successful and coming back once they start on IBM's Watson, Cloud and software products. Prior to this, Peter led global sales for IBM's digital transformation solutions for telecommunications and media clients, helping clients reimagine the customer experience and the business transformation in a digitally ubiquitous world. He has also served as senior consultant to telecommunications and cable companies in the US, providing advisory services around data monetisation, market entry, product development and technical strategies. Prior to IBM, Peter worked across the media, telecommunications and mobile media space in the US, Asia-Pacific and Europe. This has included launching media properties such as Big Brother, The Ashes (UK-Australia cricket series) and mobile based news portals. Additionally, he has managed teams to develop and deploy advanced mobile networks in South East Asia. Peter holds an MBA from Columbia Business School and B.Eng from the University of Queensland.
04:45 PM
Closing Remarks & Party Details
05:00 PM
After party!!!